Big links, made little.
Shorten any link and make a QR code in seconds — free, no sign-up. Create an account for smart routing, real-time analytics and more.
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No account needed for your first 5 links · Create a free account for analytics and more
Your recent links
Saved in this browser.
Everything a link needs
Built for marketers, creators and teams who live in their links.
Real-time analytics
Visits, unique visitors, countries, devices, referrers and your best hour to post — with bots and link previews filtered out.
QR codes worth scanning
Fluid dots, soft corners, your colours and logo. Every style is tested to scan, and scans are counted separately from clicks.
Change it after you share it
Typo in the destination? Printed the wrong QR? Edit where any link goes — the short link never changes.
Link bundles
One short link that opens a clean page of many links. Perfect for a bio, a talk, a menu or a class.
Protect & expire
Passwords, end dates and click limits for early access, one-off downloads and limited offers.
Built for workflows
Paste-to-shorten, a one-click bookmarklet, bulk shortening, an installable app and a clean JSON API.
One link. The right destination for everyone.
Put a single LittleURL on your poster, bio or ad. iPhones land in the App Store, Android in Google Play, French speakers on your French page — and you can A/B test two landing pages on the side.
- Route by device, operating system, country or language
- Split traffic between pages and compare results
- See which destination each visitor got
- UTM tags and incoming query strings carried through
Frequently asked questions
Everything you need to know about short links, QR codes and your account.
Read the resourcesWhat is LittleURL?
LittleURL turns long, messy links into short ones that are easy to share, type and remember — like littleurl.net/spring-sale. Every link comes with a QR code, and with an account you get real-time analytics, smart routing and more.
Is LittleURL free?
Yes. You can shorten up to 5 links and make QR codes on this page without an account. A free account gives you 25 links a month with analytics and editing. Pro and Business plans add smart routing, link bundles, bulk shortening and the API.
Do I need an account?
No. Paste a link above and shorten it right away. Create a free account when you want more links, click analytics or the ability to edit links later — any links you already made in this browser move into your account automatically.
Do my short links expire?
No. Links keep working for as long as your account exists, unless you set an expiry date or a click limit yourself.
Can I change where a link goes after I share it?
Yes. With an account you can change a link's destination at any time. The short link — and any QR code you have already printed — stays exactly the same.
Can I choose my own short link?
Yes. Add a custom alias (for example littleurl.net/my-shop) when you shorten. Aliases are 3–40 letters, numbers, dashes or underscores, first come, first served.
What are smart links?
A smart link sends each visitor to the right place: iPhones to the App Store, Android phones to Google Play, visitors from a country or with a language to their own page. You can also split traffic between two pages to see which performs better.
Do the QR codes work and do they expire?
Every QR style we offer is tested with a real scanner, and the codes never expire. If you make one from a LittleURL, scans are counted separately from clicks, and you can change where it points without reprinting.
How do you count clicks? Is it private?
We count real visits and filter out bots and link previews from apps like WhatsApp and Slack. We never store visitors' IP addresses or set tracking cookies on them.
Is there an API?
Yes. Pro and Business plans include a simple JSON API for creating links, reading analytics and more. See the API reference.
Ready to make your links work harder?
Start on the free plan in under a minute. Upgrade when you need more.